Resources
Guides and definitions for the AI visibility era: GEO, AEO, llms.txt and more.
What is llms.txt?
llms.txt is a proposed standard file that gives large language models a curated, markdown-formatted map of your website's most important content.
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your brand and content to be cited in AI-generated answers from ChatGPT, Gemini, Perplexity and Google AI Overviews.
What are Google AI Overviews and How Do You Appear in Them?
Google AI Overviews are AI-generated summaries at the top of search results. Learn what gets a page cited in them and how to optimize for inclusion.
What is Answer Engine Optimization (AEO)?
AEO is the practice of structuring content so answer engines (featured snippets, voice assistants, AI chat) can extract and present it as the direct answer.
What is ChatGPT Advertising? The Complete Guide
How ads inside ChatGPT work: placement below answers, intent-based matching, who can advertise, and how to prepare your brand for AI chat advertising.